The Twitter TV Content Page view allows you to see data for any airing, generally starting 6 weeks out from premiere. Viewing the Twitter TV Content Page in Linear mode analyzes Emotional Reactions that occurred 3 hours before, during or 3 hours after a new or live airing. Viewing the Content page in 24/7 Mode analyzes all reactions to the series, inclusive of the Linear Airtime Window. For more information on Linear vs 24/7 mode, click here.
Navigation Menu Bar
The drop-down on the Content Page menu bar allows you to select the date range in which you’d like to view data. When clicking into a particular date range, a drop-down offering the opportunity to select a Season and Episode will appear.
The menu bar also empowers you to navigate data on the series you’re viewing in either a 24/7 or in a Linear view.
The menu bar also includes our Structured Search. In order to search for terms within the series page, select Search.
Structured Search will become available and allow you to search for any word, hashtag, or handle that appears in the Emotional Reactions for the entire time period selected.
The Filters option to the right of Search allows you to filter on specific Emotions and Driver Categories. It also allows you to Show or Hide Retweets. Select Apply once you have selected your filters.
Select the Quick Compare button to be taken to the Compare page with current dataset you're viewing already selected.
For more information on Compare, click here.
Select the Benchmark This button to be taken to the Explore page with the current dataset you are viewing benchmarked against similar programming.
For more information on Benchmarks, click here.
Emotional clusters provide an immediate snapshot of how viewers felt about a show. Each block represents an emotion expressed on social media about a particular show. By clicking into a cluster, you can see all of the Emotional Reactions that Canvs has categorized as belonging to that emotional cluster.
Selecting an emotional cluster dynamically updates the timeline so that Tweets expressing that emotion appear in dark blue on top of the total Emotional Reactions, allowing you to trend Emotional Reactions over time.
You can also use Canvs' Multi-Select Emotions to group emotions together for analysis. You can do this by clicking on each emotion you want to group in the Emotion Breakdown, or by using the Emotion Filter option in the Filters drop down. Read more about how to Multi-Select Emotions here.
The Canvs timeline is a map of all the Tweets and Emotional Reactions that occurred within the selected timeframe.
Highlight the desired timeframe you would like to zoom in on by clicking at the beginning of your timeframe on the bar graph and dragging your cursor to the end of the timeframe. Once the desired timeframe is selected, the emotional clusters will update to reflect the Emotional Reactions that occurred during that time. In addition, the topics, hashtags, mentions, and authors data will all update accordingly.
Just above the timeline, you are able to toggle between the necessary units, whether you see total Tweets and modes of measurements.
The three options under Settings are:
Units allows you to choose the measurement of time you’d like to analyze the data in.
Tweets allows you to the option to remove overall tweet volume to focus on just Emotional Reactions.
Mode allows you to select whether you would like to view the data by volume or by rate.
Below the emotional clusters, you’ll see the top Drivers, Categories, Topics, Hashtags, Mentions, and Emotions that drove conversation alongside the actual Emotional Reaction Tweets for the show being analyzed.
These Top Drivers update based on the cluster selected and act as filters: clicking on anything in this word cloud or list will update the timeline and emotional clusters accordingly to show you the Emotional Reactions pertaining to the parameter you’ve selected.
You are also able to view Top Drivers/Categorizes/Topics etc in a horizontal bar chart. Select the third icon to view the bar chart. The chart is exportable by clicking the icon with three stacked lines.
You will see both the emotional and non-emotional reaction analysis. The blue bars show how Emotional each Driver/Topic was, and the grey represents the total amount of times the Driver/Topic was mentioned.
By selecting our Export button, you then are empowered to get a full export of the data you are currently viewing in an excel spreadsheet. There are five types of exports:
- Linear Recap Analysis
- 24/7 Analysis
- Users Export
- Timeline Screenshot
- Audience Full Export (Available from the Audience Tab)
If you are looking at a single airing on a Twitter TV page, you have the option of downloading a one page Airing Summary. For detailed information on the Airing Summary, click here.
Learn more about exports here.
The Audience tab allows you to look at the number of unique authors Emotionally Reacting to your content. Specifically, it looks at the percentage of the unique authors that express an emotion.
The Loyal Audience metric is defined as the percentage of authors that Emotionally Reacted to this airing compared to the last timeframe (i.e. 3 months to last 3 months, etc.)
In the Top Authors table, you can sort the Top Authors by the number of Followers they have or the number of Reactions. Clicking on the authors will update the Reaction samples to show all the Tweets that author Tweeted.