Now that you've learned the basics of what Canvs is and how to navigate the platform, let's discuss how to use the Content Page.
Measuring Audience's Emotional Reactions to Content
To understand how people feel about a piece of content, search for it in Canvs and click on the matching result. This will take you to the Canvs Content Page.
The Content Page is your go-to feature to understand audience emotions in detail.
At the top of the page, you'll see the scale of Emotional Reactions. Below, you'll see how emotions trended over time, as well as a breakdown of how people Emotionally Reacted.
You Can Use the Content Page to:
- Understand what's driving emotions
- Measure how emotions are trending over time
- Dive deep into themes and emotional drivers
What's Driving an Emotion?
Clicking on any emotion will filter the page to only show those Emotional Reactions. You can click on multiple emotions to analyze them in aggregate.
On the lower left of the page, you can explore what is driving emotions. You can see the top airings/posts, most engaging people and/or brands, and even the top topics driving Emotional Reactions.
How Does Emotion Trend Over Time?
You can use the date selector on the upper left of the Content Page to select the timeframe you want to analyze.
The time series chart will show you how emotions have trended over time. Clicking on one or more emotions will show you how specific emotions trended.
Dive Deep into Themes and Emotional Drivers
To study how people feel about a single topic or emotional driver, use the Content Page's search and filtering functionality.
The search bar allows you to search for or remove any topics or emotional drivers.
The Content Page filter allows you to filter by categories of emotional drivers, as well as by content type. Filtering works slightly differently depending on what source you are analyzing.