Terms and Methodology

Understand how Canvs works and how we define our key metrics and terminology

16 articles in this collection
Written by Jenny Simard and David Benson

Canvs Key Terms and Definitions Glossary

A Quick Guide to Understanding Key Metrics and Terminology in Canvs
Written by Jenny Simard
Updated over a week ago

Canvs' Methodology

Find out more about Canvs' methodology
Written by Jenny Simard
Updated over a week ago

Canvs Emotions Definition Guide

Learn about each of Canvs' 42 Emotional Reaction Categories
Written by David Benson
Updated over a week ago

What is an Emotional Reaction?

Learn how Canvs defines Emotional Reactions (ERs)
Written by Jenny Simard
Updated over a week ago

What is 'Reaction Rate'?

Everything you wanted to know about Canvs' Reaction Rate metric
Written by David Benson
Updated over a week ago

Canvs Privacy Policy

Learn about Canvs' Privacy Policy and Our Terms of Use
Written by David Benson
Updated over a week ago

Why do I see a different amount of Emotional Reactions on the Content Page vs Explore?

Why is there a different amount of Emotional Reactions for the same date range when looking at Content page and Explore?
Written by Jenny Simard
Updated over a week ago

Why are My Instagram Comments Missing?

Why are there more comments on an Instagram post than there are in Canvs?
Written by Jenny Simard
Updated over a week ago

How Long Will Canvs Track New Comments on a Published Post and When Is Data Updated?

Learn how many days Canvs tracks new comments to published posts for Owned Sources and how often each data source is refreshed
Written by Jenny Simard
Updated over a week ago

How Does The Canvs Impact Engine Work?

Learn more about CIE and How It Connects Emotions to Business Outcomes
Written by David Benson
Updated over a week ago

What KPIs Does the Canvs Impact Engine Analyze on Facebook?

A Breakdown of all the Metrics that the Canvs Impact Engine Analyzes on Facebook, Along with How Canvs Defines Them
Written by David Benson
Updated over a week ago

What is the Linear Airtime Window?

Understand how Canvs defines the Linear Airtime Window for the Twitter TV product
Written by David Benson
Updated over a week ago

What is Linear Versus 24/7 Mode?

A Description and Guide to Using Canvs' Twitter TV Linear and 24/7 Analysis Modes
Written by David Benson
Updated over a week ago

What is Emotional Tag Rate?

An overview of how Canvs' Emotional Tag Rate is calculated and what it means
Written by David Benson
Updated over a week ago

What is Volume/Share/Rate Mode?

How the Mode Toggle works on Canvs Content and Explore pages
Written by David Benson
Updated over a week ago

What are 'Time Shifted Reactions'?

Learn about Canvs' Time Shifted Reactions Metric for Twitter TV
Written by David Benson
Updated over a week ago